How to find my audience according to Bing AI and Bard
Everyone seems to be talking about generative AI. Some people said I should talk about it, and while it seems like a cool tech, I wasn’t sure what I should use it for. Well, I decided to see if it could help me grow my podcast. Here is what happened. I first asked “what is the Frug Life?” The intention here is to make sure the AI understands the show that needs advice.
The Frug Life Podcast is a treasure trove of financial wisdom, and you can find potential listeners in various places. Here are some suggestions:
Online Communities:
Explore personal finance forums, subreddits, and Facebook groups where people discuss frugal living, budgeting, and smart money practices. Engage in conversations and share the podcast with those seeking financial advice.
Social Media Platforms:
Utilize platforms like Twitter, LinkedIn, and Instagram. Follow accounts related to personal finance, business, and frugality. Share podcast episodes and engage with users interested in these topics.
Local Meetups and Events:
Attend financial workshops, community events, and business networking gatherings. These are excellent places to connect with individuals who appreciate financial insights.
Collaborate with Influencers:
Identify influencers or bloggers in the personal finance niche. Reach out to them and propose collaboration. They can introduce your podcast to their audience.
Guest Appearances on Other Podcasts:
Consider being a guest on other podcasts related to finance, entrepreneurship, or frugality. This cross-promotion can introduce your podcast to new listeners.
Email Newsletters:
Compile an email list of interested individuals. Send out regular newsletters featuring podcast updates, tips, and exclusive content.
Remember, persistence and genuine engagement are key. Spread the word about The Frug Life Podcast, and soon you’ll have a community of enthusiastic listeners! 🎙️👂
I think the one thing this response is lacking is specificity. These are the same talking points everyone uses, and they are good, but what forms in particular, where exactly should I go?
The same question to Bard AI
There are a few ways to find listeners for The Frug Life Podcast:
Podcast directories: The Frug Life Podcast is available on a number of popular podcast directories, including Apple Podcasts, Spotify, and Google Podcasts. This means that the show is already being exposed to a large audience of potential listeners.
Social media: The Frug Life Podcast has a presence on social media platforms like Facebook, Twitter, and Instagram. These platforms can be used to connect with potential listeners and promote the show.
Guest blogging: Ricky Hirschi, the host of The Frug Life Podcast, can guest blog on other websites and blogs that are relevant to the show's target audience. This can help to introduce the show to new listeners.
Podcast swaps: Ricky Hirschi can partner with other podcasters to cross-promote each other's shows. This can help to expose The Frug Life Podcast to a new audience.
Paid advertising: Ricky Hirschi can use paid advertising to promote The Frug Life Podcast on social media and other websites. This can be a targeted way to reach potential listeners who are interested in the show's topics.
Live events: Ricky Hirschi can host live events, such as webinars or workshops, to promote The Frug Life Podcast. This can be a great way to connect with potential listeners and build relationships with them.
Create engaging content: Ricky Hirschi can create engaging content, such as blog posts, videos, and social media posts, that is relevant to the show's target audience. This can help to attract new listeners and keep existing listeners engaged.
Build relationships with other influencers: Ricky Hirschi can build relationships with other influencers in the personal finance space. These influencers can help to promote The Frug Life Podcast to their followers.
By using these strategies, Ricky Hirschi can reach a wider audience and attract more listeners to The Frug Life Podcast.
I kind of like how it talks about what I have already done. Like Podcast directories and social media, done and done. I tried drilling in though and asking some more specific questions.
Here are some podcasts that Ricky Hirschi could partner with to cross-promote each other's shows:
Stacking Benjamins: This podcast is hosted by Joe Saul-Sehy, who is a financial journalist and author. The show covers a wide range of personal finance topics, including investing, saving money, and retirement planning.
Stacking Benjamins podcast
The BiggerPockets Podcast: This podcast is hosted by Brandon Turner and Josh Dorkin, who are two real estate investors. The show covers a wide range of real estate topics, including investing, buying and selling properties, and managing rentals.
BiggerPockets Podcast
Planet Money: This podcast is produced by NPR and covers a wide range of economic topics, including personal finance, business, and policy. The show is known for its engaging and informative approach to economics.
Planet Money podcast
ChooseFI: This podcast is hosted by Jonathan Mendonsa and Chris Hutchins, who are two financial bloggers. The show covers a wide range of personal finance topics, including saving money, investing, and early retirement.
ChooseFI podcast
The Bogleheads Podcast: This podcast is hosted by Lars Krogh Jensen and John Bogle. The show is focused on the principles of index fund investing.
Bogleheads Podcast
By partnering with these podcasts, Ricky Hirschi can reach a wider audience of potential listeners who are interested in personal finance.
I think appearing on any of these would be fantastic. But my actual likelihood of getting any of these shows is pretty minimal. I mean, I love Planet Money, but I’m not like an economist or scholar or anything like that. I’m not really sure what they would have me on for. So I asked if there were any smaller shows I could partner with.
Sure, here are some smaller podcasts that Ricky Hirschi could partner with to cross-promote each other's shows:
Millennial Money: This podcast is hosted by Andy Dunn, who is a millennial financial advisor. The show covers a wide range of personal finance topics, including saving money, investing, and buying a home.
Millennial Money podcast
Afford Anything: This podcast is hosted by Paula Pant, who is a financial advisor and author. The show covers a wide range of personal finance topics, including saving money, investing, and paying off debt.
Afford Anything podcast
HerMoney: This podcast is hosted by Jean Chatzky, who is a financial journalist and author. The show covers a wide range of personal finance topics, including investing, saving money, and retirement planning.
HerMoney podcast
Financial Planning for Women: This podcast is hosted by Liz Weston, who is a financial journalist and author. The show covers a wide range of personal finance topics, including investing, saving money, and retirement planning.
Financial Planning for Women podcast
She Means Business: This podcast is hosted by Carrie Doll, who is a business coach and author. The show covers a wide range of business topics, including marketing, sales, and productivity.
She Means Business podcast
By partnering with these smaller podcasts, Ricky Hirschi can reach a more targeted audience of potential listeners who are interested in personal finance. Additionally, these smaller podcasts may be more open to cross-promoting each other's shows, as they may not have as many opportunities to partner with larger podcasts.
I hope this helps!
Poor Paula! I don’t think she is a small podcast by any means. Let’s see if we can write a DM to her.
Sure, here is a DM to Paula asking to collaborate:
Hi Paula,
I hope this message finds you well.
I'm Ricky Hirschi, the host of The Frug Life Podcast, and I'm a big fan of your work on the Afford Anything podcast. I've been listening to your show for a while now, and I'm always impressed by your insights and expertise on personal finance.
I'm reaching out to you today because I'm interested in exploring the possibility of collaborating on a project together. I think our audiences would really benefit from hearing our combined wisdom on frugality and personal finance.
I'm open to a variety of collaboration ideas, such as:
A guest appearance on each other's podcasts
A co-hosted webinar or workshop
A joint blog post or article
I'm also open to any other ideas that you might have.
I'm confident that a collaboration between us would be mutually beneficial. We could reach a wider audience, share our knowledge with more people, and help even more people achieve their financial goals.
I'd love to schedule a call to discuss this further. Please let me know if you're interested.
Thanks for your time and consideration.
Sincerely,
Ricky Hirschi
And oh goodness, I think this DM is very presumptuous. The collaboration ideas listed are pretty funny, a co hosted webinar? I’m going to host a webinar with Paula Pant? About what exactly? I think for this email to actually work, I would need to pick a specific topic on which I am an expert and gear it towards that. Even so, I don’t think Paula really has the time for a small time creator like me.
I'm probably not going to try to reach out to Paula, or any of these other creators. I don't have a ton of confidence it will work. Moreover, maybe I just don't have it in me to do what I need to to succeed. Tim Ferris proposes an experiment along similar lines. He invited a class of students to reach out to the most famous person you can. The students who really did try had surprising results. Maybe I need to venture out and try new things. But for now, I’m probably just going to blog about it. Who knows, maybe Paula will see this.
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